Using the Countdown widget to create urgency

This guide will walk you through the process of using the countdown widget in PatientBase. This widget is a powerful tool for creating urgency in your marketing campaigns, helping you drive conversions by setting time-sensitive offers. By following these steps, you will learn how to set up a countdown timer that redirects users to another page once the timer expires.

Step 1: Accessing the Countdown Widget

1. Navigate to Widgets: Begin by opening the funnel where you want to add the countdown timer. Locate the widget section within your PatientBase account.
2. Delete Existing Widget (if necessary): If you have an existing countdown widget, delete it to start fresh.

Step 2: Adding the Countdown Widget

1. Scroll to Find the Widget: Scroll down the widget list until you find the countdown timer widget.
2. Drag and Drop: Drag the countdown timer widget into the desired location within your funnel.

Step 3: Configuring the Countdown Timer

1. Select Countdown Type: Choose how you want the countdown to operate:
   • Countdown to a Date: Set the timer to end on a specific date.
   • Countdown to a Time: Set the timer to end after a specific duration, such as 20 minutes.
   • Countdown to a Number: Set the timer to count down from a specific number.

Step 4: Setting Timer Parameters

1. Set Duration: If you chose to countdown to a time, enter the desired duration (e.g., 20 minutes).
2. Reset on Each Page View: Decide if you want the timer to reset every time the page is viewed. To maintain urgency, it is recommended to uncheck this option so that the timer does not reset when the page is refreshed.

Step 5: Configuring Post-Countdown Actions

1. Choose Action on Expiry: Decide what should happen when the countdown expires:
   • Display a Message: Show a message indicating that the offer has expired and provide a link or next steps.
   • Redirect to Another Page: Automatically redirect users to another page with a different offer or a thank you page.

Step 6: Final Considerations

1. Device Consistency: Be aware that the timer is device-specific. If a user switches devices, the timer will reset on the new device. The countdown will remain accurate only on the device where the user initially engaged with the timer.
2. Testing: Test the functionality to ensure the timer and redirect actions work as intended.

Summary

By following these steps, you have successfully set up a countdown timer in PatientBase to create urgency in your marketing funnels. This tool can enhance your conversion rates by encouraging timely actions from your users. Remember to configure the timer based on your campaign needs and to test its functionality across different scenarios.